Fair enough; I'd say outside of apps Google has a credibility curve to climb however. The market doesn't perceive google as a content provider the same way it d

Fair enough; I'd say outside of apps Google has a credibility curve to climb however. The market doesn't perceive google as a content provider the same way it does apple or amazon, and both apple and amazon worked for many years to achieve the perception that they have today. So - my counter point would be that Google will be a competitor in time.