I think you’re underestimating how niche the WRX is. Subaru sells about 20-30k per year. Meanwhile, they sell 150k Crosstreks, 155k Foresters, 150k Outbacks,

I think you’re underestimating how niche the WRX is. Subaru sells about 20-30k per year. Meanwhile, they sell 150k Crosstreks, 155k Foresters, 150k Outbacks, and 60k Ascends. Less than 4% of all Subarus sold are WRX or BRZ models. https://www.best-selling-cars.com/usa/2022-full-year-usa-subaru-sales-by-model/ https://www.best-selling-cars.com/usa/2022-full-year-usa-sub... I have never seen marketing for Subaru performance cars. Just outdoorsy family hauler ads.