3 ms·

I wonder if there's measurable benefit to reducing shipping weight by roasting closer to the source?

• somishere 3y ago
  I mean, if you're not shipping the weight of the water then how could there not be? Tho I guess it would come at the expense of local artisan roasteries ... Honestly though, I think conscientious / well regulated labeling can do a lot of heavy lifting when done correctly. Especially for highlighting what factors you should be considering, rather than those that are being promoted. Let market forces lead to "source-roasting" and other innovative improvements.