That's assuming you can trust the single party not to pick winners to share data with and losers to keep out. With Apple we know they have a bunch of revenue s

That's assuming you can trust the single party not to pick winners to share data with and losers to keep out. With Apple we know they have a bunch of revenue streams based on selling actual products to users, so there's much less of a hazard there. With Google... who knows what they'll do to juice their next earnings report?