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I find a focus on uniqueness tricky. A lot times, firms within the same business line have a lot of commonalities between each other and products and services a
by RandomLensman 3y ago
I find a focus on uniqueness tricky. A lot times, firms within the same business line have a lot of commonalities between each other and products and services are quite fungible. The particular uniquenesses might not be worth much.
- JohnFen 3y agoThe uniqueness may not be in the product. It may be in the business practice. A truly customer-focused business is actually very rare (despite all of the marketing business engage in to convince us that they're "customer-focused"), for instance. That can be the differentiator. Or maybe providing a common product/service in an unusually accessible or convenient way. Or providing a common product/service in a way that is tailored to a particular subgroup. And so forth.
- RandomLensman 3y agoIt could be. When I looked into this closer at various places, internal and external uniqueness was often less than what management thought. I think it is pretty rare to have sufficient uniqueness that it truly matters.