And Black Swan events do happen, it’s like the fact that growing up my town got hit by a 100 year flood. Twice. But in the wake of Covid when it comes to busin

And Black Swan events do happen, it’s like the fact that growing up my town got hit by a 100 year flood. Twice. But in the wake of Covid when it comes to business analysis I think that we now have a different outlook on why is variable and what is not. We might have gotten a little too high and mighty with our assumptions. There are still things that will never change about the base relationship you have with your customers if you have a viable business model though.