My point is that just about any justification for any business activity ends up being customer-related at some level. Example: Why do we want to spend money o

My point is that just about any justification for any business activity ends up being customer-related at some level. Example: Why do we want to spend money on Jetbrains licenses for developers? Because we want them to be happy, comfortable, and productive. And why do we want them to be happy, comfortable, and productive? Because they build stuff that customers want.