If you compare Apple's effort to PC laptops you see what they are on about. It does leave fingerprints which are noticeably worse than Space Grey but it's easi

If you compare Apple's effort to PC laptops you see what they are on about. It does leave fingerprints which are noticeably worse than Space Grey but it's easily 10x better than the dozen other black laptops I tried at the store today. Clearly there's a lot of engineering just to achieve that level of improvement.