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Ford had similar rule for Ford GT and successfully sued John Cena (the actor / wrestler) for violating it and won. https://www.caranddriver.com/news/a21622751/

• deleted 3y ago
  [deleted]
• fsckboy 3y ago
  according to that article, technically Cena and Ford agreed to a settlement where Cena would pay an unspecified amount of money to Ford and Ford would donate the money to charity. Cena had paid to buy the car from Ford, and sold the car presumably at a profit if it was at market value, so we can't actually tell what happened. Ford did make their point, so your comment is good. That article also says "After initially saying it would only produce the car for two years, Ford responded to heavy demand by doubling that life span to four total years of production. At a rate of 250 cars per year, the full run will equal 1000 vehicles." That seems to be a bit of a broken promise to initial buyers of the initial run of cars, as more would decrease their resale value.
  • wmf 3y ago
    There's been some related discourse about how Ferrari may be making significantly more "limited edition" cars than they claim. I'm not sure whether it matters whether demand exceeds supply by 2x or 4x.
• dmitrygr 3y ago
  Did you actually bother to read the link you posted? They did not win in court, and most likely would not have been able to. They settled in a way that allowed both parties to save face.