Because it's such a buzzword and also the things that are used in practice are barely near modeling actual neural computation in the Drosophilia brain, let alon

Because it's such a buzzword and also the things that are used in practice are barely near modeling actual neural computation in the Drosophilia brain, let alone the human one (http://www.scientificamerican.com/article.cfm?id=brain-in-a-box-project http://www.scientificamerican.com/article.cfm?id=brain-in-a-...).