Yeah, literally not one of the people I'm thinking of that bought a MacBook in those days cared about extending/modifying or hacking it. Not even adding RAM.

Yeah, literally not one of the people I'm thinking of that bought a MacBook in those days cared about extending/modifying or hacking it. Not even adding RAM. They were legitimately good machines with a good operating system, that worked really well for these people. I was "the designated tech guy" for basically everyone I knew in those days, and I got almost zero queries about these Macs in those days. BTW, this was in Vancouver, Canada, not in US. Either way in NA the Apple platform had a serious resurgence then. The MacBooks were actually seriously solid in comparison to equivalently-spec'ed Dell or HP laptops, and those manufacturers didn't even come close in terms of hardware quality (especially the trackpad). Combined with the skyrocketing popularity of the iPod, there's really no doubt it was a good time for Apple and its users.