FWIW, you're not supposed to chew it thoroughly, even if you're a smoker. You're supposed to gently bite once to break it open, then tuck it in your cheek or un

FWIW, you're not supposed to chew it thoroughly, even if you're a smoker. You're supposed to gently bite once to break it open, then tuck it in your cheek or under your lip for a while, and repeat as necessary. Chewing like normal gum releases it all at once which is not advisable.