It's going to be harder and harder to operate businesses that rely on the ignorance of their customers to achieve their margin goals. The last time I was in BB,

It's going to be harder and harder to operate businesses that rely on the ignorance of their customers to achieve their margin goals. The last time I was in BB, I was trying to pick up a Roku box. After upselling me by being out of stock on the heavily advertised cheaper model, the sales person tried to sell me a connector cable that cost more than the box itself. Nice! There is no real news about BB's business model in this announcement. A more interesting question is what remaining verticals are relatively untouched by transparency and fact-based marketing?