> Like all decent startup ideas the obviously crucial thing is to start with a real user But if it's funding you want, slap the buzzword du jour in front of wh

> Like all decent startup ideas the obviously crucial thing is to start with a real user But if it's funding you want, slap the buzzword du jour in front of what you're trying to do, and you've vastly improved your prospects. In the frequent case when "the stock is the product", that's what you want. Of course, this is basically a question of semantics: you're talking about actual companies that sell products, I'm talking about your typical tech-flavored grift.