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I assume Subaru has different marketing and brand positioning than in the US, where it’s more of an outdoorsy version of a Toyota Corolla. As a side note, it f
by dangus 3y ago
I assume Subaru has different marketing and brand positioning than in the US, where it’s more of an outdoorsy version of a Toyota Corolla.
As a side note, it frustrates me that a Subaru is the only way to get a wagon without buying a luxury car, especially because I don’t want a Subaru.
- d1sxeyes 3y agoIt’s a bit of an odd mixture. Subaru as a whole brand is fairly sedate and middle-of-the-road, but basically anyone who’s ever bought an Impreza only got it to hoon around in.
- user3939382 3y agoI have a Forester. It’s almost a great car. But the handling above 65 is squirrelly and the road noise is terrible.
- morkalork 3y agoOr are they talking about the kids with WRXs? Because that image fits unlike the one of people driving Outbacks and Foresters
- fnord77 3y agolots of boy racers have subaru WRX or BR-Z cars. also I see quite a few aggro people in Outbacks who drive like they wish they had a bimmer
- reducesuffering 3y agoThat's only half of Subaru's marketing in the US. The other half is the WRX / STI lineage. You'll have clapped out 15-20 year old WRX going for $20k because the Need for Speed crowd wants them.
- dangus 3y agoI think you’re underestimating how niche the WRX is. Subaru sells about 20-30k per year. Meanwhile, they sell 150k Crosstreks, 155k Foresters, 150k Outbacks, and 60k Ascends. Less than 4% of all Subarus sold are WRX or BRZ models. https://www.best-selling-cars.com/usa/2022-full-year-usa-subaru-sales-by-model/ https://www.best-selling-cars.com/usa/2022-full-year-usa-sub... I have never seen marketing for Subaru performance cars. Just outdoorsy family hauler ads.
- hef19898 3y agoI always hestiteted between a Lancer Evo and Impreza STi... Neither ever got cheap enough to be im budget...
- petre 3y agoYou probably want a Civic hatchkback then. And you probably want the 2L i-vtec turbo engine, with manual transmission. The CVT is boring, but if you don't like driving stick, get one by all means.
- itsoktocry 3y ago>As a side note, it frustrates me that a Subaru is the only way to get a wagon without buying a luxury car Are you sure? Ford still makes a Focus wagon, and VW makes a Jetta wagon. Those are just off the top of my head.
- anticensor 3y agoFord Fiesta and Focus are no longer offered in America.
- germinalphrase 3y agoVW no longer offers a wagon in the US. Alltrack and sportwagon were discontinued in 2019.