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> and they would have to spend at least another five to ten million to release it That's very optimistic. P&A (print and advertising, but since movies are now
by rtsil 3y ago
> and they would have to spend at least another five to ten million to release it
That's very optimistic. P&A (print and advertising, but since movies are now released in digital copies, the print part has become negligible) usually is between half and 100% of the production budget.
- Mindwipe 3y ago> That's very optimistic. P&A (print and advertising, but since movies are now released in digital copies, the print part has become negligible) usually is between half and 100% of the production budget. I was assuming they would do the absolute bare minimum in advertising tbh, that was mostly print costs and just the basics like providing poster art and standees etc. As you say, if you wanted any effective marketing at all you'd be looking at five to ten times that.
- stavros 3y agoWait, how is advertising 100% of the budget? Surely you need to also make a movie?