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No they wouldn't. Marketing spend it tied to distributor confidence in the film, which is then a lever that the sales department use to book the film on screens
by illwrks 3y ago
No they wouldn't. Marketing spend it tied to distributor confidence in the film, which is then a lever that the sales department use to book the film on screens.
On an average week there are multiple new films jostling for the same fixed amount of cinema screens.
- illwrks 3y agoI used to work in the marketing end of the industry, while I don't know all the nuts and bolts it's a very interesting business.
- TeMPOraL 3y ago> which is then a lever that the sales department use to book the film on screens. On an average week there are multiple new films jostling for the same fixed amount of cinema screens. This sounds like a zero-sum game. Someone's raking it in here.