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For an anticipated title like this, I think they could have had the same box office figures if they spent zero on marketing. $100m is ridiculous.
by GordonS 3y ago
For an anticipated title like this, I think they could have had the same box office figures if they spent zero on marketing. $100m is ridiculous.
- illwrks 3y agoNo they wouldn't. Marketing spend it tied to distributor confidence in the film, which is then a lever that the sales department use to book the film on screens. On an average week there are multiple new films jostling for the same fixed amount of cinema screens.
- illwrks 3y agoI used to work in the marketing end of the industry, while I don't know all the nuts and bolts it's a very interesting business.
- TeMPOraL 3y ago> which is then a lever that the sales department use to book the film on screens. On an average week there are multiple new films jostling for the same fixed amount of cinema screens. This sounds like a zero-sum game. Someone's raking it in here.