Another viewpoint here: https://www.404media.co/advertisers-dont-want-sites-like-jezebel-to-exist/ https://www.404media.co/advertisers-dont-want-sites-like-jez

Another viewpoint here: https://www.404media.co/advertisers-dont-want-sites-like-jezebel-to-exist/ https://www.404media.co/advertisers-dont-want-sites-like-jez... Advertisers don't like "controversial" content to appear next to their ads. Which I can understand from their point of view, but it means that only the blandest, middle-of-the-road content has a future in an ad-driven business model. Back in the day of print magazines companies wouldn't necessarily have an issue with placing ads in, say, Playboy, if the ad was appropriate to the readership (e.g. cigars or whiskey to an adult audience). Maybe with everything so centralized these days and every corporation is on a hair-trigger for getting called out in social media for accidentally backing this or that cause because their ad appeared in the wrong place, that targeted approach is no longer possible. So if your site is "controversial" in any way, the only model that makes sense is subscription.