You're right, as a more knowledgeable person, we always can do it better with less money. But let me play the Devil's Advocate: 1) Customers are always lookin

You're right, as a more knowledgeable person, we always can do it better with less money. But let me play the Devil's Advocate: 1) Customers are always looking for better and cheaper, always. 2) Race to the bottom happens if #1 won Eventually the service becomes commodity and businesses don't scale and not making enough money/razor thin margin.