Yes exactly. That's an example of a headline which is plainly nonsense. Advertisers don't want to advertise on sites like Jezebel. That's what they say, and th

Yes exactly. That's an example of a headline which is plainly nonsense. Advertisers don't want to advertise on sites like Jezebel. That's what they say, and that's also what they reflect in their actions by pulling advertising from sites which they don't feel reflect their brand. If Jezebel wanted to keep doing "brave" journalism that advertisers don't like, they needed to find a business model that didn't rely on advertises to pay for it.