Can you elaborate a bit on why you think the market for distinct character/personality models is massive right now? I ask only because I've been asked by a fai

Can you elaborate a bit on why you think the market for distinct character/personality models is massive right now? I ask only because I've been asked by a fairly well-known GAI company to help them 'personality-ize' some of their models and I'm trying to understand who else is doing it, where, and why – namely because I'd like to keep doing it.