> a pretty standard trick to make someone commit to a higher price. The worst part is that, this is priced like automobiles. Now you're going to upgrade the RA

> a pretty standard trick to make someone commit to a higher price. The worst part is that, this is priced like automobiles. Now you're going to upgrade the RAM, and it reaches the price of its sibling products. You'll be tempted to consider that product. Prices listed in Euros: MacBook Air 13 inch M2 8core cpu, 8core gpu Entry level price: 1299.00 Cpu upgrade +120eu: 8core cpu, 10core gpu <- why does this exist? Solely to upsell you into the Pro level. Ram upgrade +230eu: from 8gb to 16gb <- essential Storage upgrade +230eu: from 256gb (pitiful) to 512gb (barely acceptable these days at this price) Total: 1879,00 Now you're goin to start looking at other options from here. From here, you realize.. the 14" macbook pro M3 laptop is priced at... 2029,00 It's a 150 euro upsell to get that nice space gray M3 laptop. The specs? 8 core CPU, 10 core GPU, 8GB RAM, 512GB SSD. You're now going to want to upgrade that RAM once you start to consider the Pro model. That pushes the price to 2259,00! Which is shy of the M3 Pro version of the 14" Macbook Pro (at 2549,00 but now it has 18GB RAM which, you know. For 290 euros more, you can get 2GB more RAM and the M3 Pro). It's just clever positioning of prices to scale the customer into spending the most possible amount and to generate FOMO.