Man I saw this product recently it was like "Use AI for SEO, everything else sucks". $3K/mrr I feel like people can just make things up, hype, some landing page

Man I saw this product recently it was like "Use AI for SEO, everything else sucks". $3K/mrr I feel like people can just make things up, hype, some landing page, people buy it, get burned, that company disappears.