They absolutely do care, controversy or no > Ads that appear near negative content cause a 2.8 times decrease in consumer intent to associate with the brands

They absolutely do care, controversy or no > Ads that appear near negative content cause a 2.8 times decrease in consumer intent to associate with the brands https://www.marketingdive.com/news/consumers-believe-brands-intentionally-place-ads-next-to-unsafe-content-st/540634/ https://www.marketingdive.com/news/consumers-believe-brands-... Back to back videos (YouTube) makes it harder > OMD has found that people associate commercials with content when they appear in a linear format, meaning a bad video could taint a company’s image https://www.cnbc.com/2017/03/20/google-online-advertising-adjacency-problem.html https://www.cnbc.com/2017/03/20/google-online-advertising-ad...