Marketing. It was a huge marketing leap for Apple to take credit for TSMC's node upgrades and claim it as some sort of great technological leap. Given that the

Marketing. It was a huge marketing leap for Apple to take credit for TSMC's node upgrades and claim it as some sort of great technological leap. Given that the next generation Snapdragon offers comparable performance to Apple's M line, it appears that node advances were responsible for a very large percentage of any performance gains.