4 ms·
I think we're saying the same thing here. Brand safety only matters insofar as lack of it causes the company to lose money from people boycotting it. You won't
by chatmasta 3y ago
I think we're saying the same thing here. Brand safety only matters insofar as lack of it causes the company to lose money from people boycotting it.
You won't find any brand safety guidelines that prohibit advertising next to uncontroversial content. Because it's the controversy the content causes that is the issue, not the content itself.
- spondylosaurus 3y agoAdvertisers absolutely do care about placement quality for non-controversial content too. It's a waste of money to run ads for luxury watches on a website that hosts math games for kids.
- chatmasta 3y agoThat's got nothing to do with "brand quality guidelines," just poor targeting.