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To comply with CAN-SPAM mailing list unsubscription can't require a password, which means there's negligible security on it. Sending an email confirmation acts
by ig1 15y ago
To comply with CAN-SPAM mailing list unsubscription can't require a password, which means there's negligible security on it. Sending an email confirmation acts as a safety check that person unsubscribing actually is the email account holder.