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I am surprised that there isn't a more niche advertising provider for the more controversial sites as there are abundant products and services that cater to the
by MattGaiser 3y ago
I am surprised that there isn't a more niche advertising provider for the more controversial sites as there are abundant products and services that cater to the Jezebel demographic, from political fundraising ads to particular wine brands to clothing marketed for the body positivity movement.
Quaker Oats would steer away from their kind of content as Republicans/pro-life people also eat oats, but others should be quite happy with that demographic.
> A well-run company would have moved away from an advertising model
Is this working anywhere, for anyone? I keep seeing people bring up moving away from advertising, but to what? Even Alex Jones was built on advertising crappy supplements and overpriced water filters.
- cantSpellSober 3y ago> moving away from advertising, but to what? Subscription-based revenue
- hedora 3y agoRegarding moving away from the advertising model: The last time I checked, The Register was predominantly funded by display ads (targeted to content) and paid articles. It's still ad funded, but it is much less problematic than ad sense, facebook, etc.
- spondylosaurus 3y ago> I am surprised that there isn't a more niche advertising provider for the more controversial sites There are (specifically for NSFW websites, at a minimum) but they aren't as lucrative to the sites themselves. Fewer advertisers are willing to do business with random small ad exchanges (for a variety of reasons, fraud among them) and the ones who do don't generally spend much. Remember: most ads online are bought and sold via auctions. If demand/competition is low, the highest bid won't be much.