Apple has finely tuned their pricing ladder to push people to spend more, and storage and memory are a big part of that. For example (pricing is from memory and

Apple has finely tuned their pricing ladder to push people to spend more, and storage and memory are a big part of that. For example (pricing is from memory and probably incorrect, but illustrates the point) The base iPad is a pretty capable tablet and a good deal at $329, but it only has 64GB storage and I want to load it up with movies and games for long road trips. But upgrading to 256GB storage bumps the price to $479. At that price I may as well get the iPad (10th Gen) for $449 and get the nicer screen. But that only comes with 64GB storage and 256GB storage costs $599. But for that price I can get an iPad air and all the benefits that brings. But that only comes with 64GB storage... It may be illogical but I have personally gone through that process, starting out thinking I need a basic tablet for content consumption and ending up at the Apple store looking at iPad Pro because otherwise I'd feel like I was getting ripped off paying too much for storage. They do the same thing with the Mac lineup.