Then don't use AWS and discourage others from using AWS. I guess that might also include all Amazon businesses if you really want to try to send a message, not

Then don't use AWS and discourage others from using AWS. I guess that might also include all Amazon businesses if you really want to try to send a message, not that it'd really hurt Amazon that much if more people don't actually follow through with going to alternatives. Or you can complain about it with no results or actions.