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Professional PR gets you into Inc. But it also increases your burn rate.

• petercooper 18y ago
  Or social connections. Given Kevin Rose's involvement, it was next to impossible for Pownce not to get more press than it deserved.
  • ojbyrne 18y ago
    Well, PR had a lot to do with Kevin's notoriety. Sure he had a good start from TechTV (though apparently not enough to keep him on the air there), but there was a well-orchestrated (and expensive) PR campaign there too. I should know.
    • petercooper 18y ago
      That is true. It seems once you've put in enough to get onto the PR gravy train, however, paying for it becomes less than essential.
    • pxlpshr 18y ago
      Kevin's techtv personality aside, I associate a lot of Digg's early adoption to his participation on TWIT. When iTunes first started accepting Podcasts, TWIT was the #1 show with ~250k+ subscribers... as far as market demographics are concerned, this was a perfect fit for plugging his digg project -- which Kevin did a lot of for free! Consequently, I really like Kevin and I wish he never left TWiT. It was the old TechTV re-united and with everything in their control... one-by-one it seemed each person left or became less involved as TWiT launched them into different careers. Can't blame them tho -- TechTV and TWiT were fantastic springboards for all those involved.
      • ojbyrne 18y ago
        I never really associated TWiT with the success (nor afaik has anyone else). Diggnation was ranked pretty close in the early days of itunes podcasts. I tend to associate most of the success with Paris Hilton and Yahoo ;-) In case you weren't around in Feb. 2005, her cell phone got hacked and someone put up some pictures and contacts on their site and then submitted it to digg. It got indexed by yahoo and ended up as the no. 1 and no. 3 search results for "Paris Hilton Cell Phone." Once we got the site back up :-( we discovered our traffic had increased drastically.