It seems like a missing part of this was lack of ad safety council on Tumblrs part. Reddit has been getting away with it for over a decade (NSFW content I mean)

It seems like a missing part of this was lack of ad safety council on Tumblrs part. Reddit has been getting away with it for over a decade (NSFW content I mean) without losing advertisers. I see a ton of mainstream ads on Reddit (I use their official app, for better or worse) I don't think its simply the existence of NSFW content that makes advertisers wary. I think its lack of guarantees w/r/t placement