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Social Networking Consuming More Time
- donna 19y agoSocial Network Marketing: Where to Next? http://www.emarketer.com/Report.aspx?code=emarketer_2000433 http://www.emarketer.com/Report.aspx?code=emarketer_2000433 these are interesting reports... here are some attributes of existing social networks that i believe are making them attractive to advertisers: - all the customers are in one place (a single medium) so they're easier to target - users naturally cluster themselves by interest, & many are similar demographic - communication tools make word of mouth more efficient (e.g., I record all my recommendations) - advertisers can buy off some users to enter spam into the network - network growth rates are high - ad prices are cheaper than tv & print ads (for the time being)