Does anyone else think that saying, "Best of all, it's free" is not that big of a selling point anymore? At this point, I assume all services worth using have

Does anyone else think that saying, "Best of all, it's free" is not that big of a selling point anymore? At this point, I assume all services worth using have some free version or demo, and maybe a paid premium version, if it's going to cost anything. If something isn't good enough that I'd want to actually use it, I won't use it regardless if it's free or not. If it's worth using, I'll gladly pay a reasonable amount of money, or at least gladly rock the free version until I need to upgrade. As long as it's free enough to see if I want it, that's all that matters to me.