2 ms·
Luxury status items are not priced on BOM. That's the whole point, showing that you don't care paying way beyond actual costs. It would be a strategic signalin
by hurryer 3y ago
Luxury status items are not priced on BOM. That's the whole point, showing that you don't care paying way beyond actual costs.
It would be a strategic signaling mistake for Apple to sell RAM upgrades at actual cost, it would decrease their luxury brand value.
If you don't mind signaling poor and want to pay just actual costs buy a PC.
- al_borland 3y agoThis would only make sense if there was some way for people to show off their extra RAM. A MacBook Pro with 8GB or RAM, or 24GB for $400 more, look exactly the same, and no one cares how much RAM someone else has. It's not a flex.
- stevage 3y agoWhoa, I didn't know there was such a thing as a 15" MacBook Air with 24 GB. That may very well be my next computer. My old MBP died, and the cost of a new MBP is extortionate. Thank you!
- arcticbull 3y agoPremium pricing absolutely factors in. They charge $200 instead of say $199.99 because it’s meant to feel expensive, not like a good deal.