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8GB of LPDDR5X does not cost Apple $200. Its... Maybe $20?[1][2] Its so cheap that it probably costs Apple more to manufacture the extra Macbook/CPU SKU, test
by brucethemoose2 3y ago
8GB of LPDDR5X does not cost Apple $200.
Its... Maybe $20?[1][2]
Its so cheap that it probably costs Apple more to manufacture the extra Macbook/CPU SKU, test it, support it and so on than to just sell 16GB as the baseline.
Its literally, purely just to upsell the 16GB version. There is effectively no savings for the consumer even if 8GB is "enough."
1: https://www.dramexchange.com/ https://www.dramexchange.com/
2: https://www.mouser.com/c/semiconductors/memory-ics/dram/?type=SDRAM%20-%20LPDDR5 https://www.mouser.com/c/semiconductors/memory-ics/dram/?typ...
- JumpCrisscross 3y ago> purely just to upsell the 16GB version It’s market segmentation. Memory isn’t the only difference between those models.
- brucethemoose2 3y agoRight, I forgot about the SSD... But that much NAND is pennies.
- AnthonyMouse 3y agoCustomers don't like market segmentation.
- brucethemoose2 3y agoEspecially completely artificial, detrimental market segmentation.
- JumpCrisscross 3y ago> purely just to upsell the 16GB version It’s market segmentation. Memory isn’t generally going to be the only configured difference.
- Osiris 3y agoI am no expert. I would guess that the kind that can get added to the same package as the CPU might be specialized enough to have a premium over commodity DRAM. So maybe $30? It’s clear to be that the 8GB isn’t intended to sell in volume. It’s just there so they can advertise a lower “Starting at “ price. It’s literally just for marketing.
- brucethemoose2 3y agoIts just LPDDR5X, packaged the same way smartphone RAM is packaged. It's quite common. > It’s clear to be that the 8GB isn’t intended to sell in volume. If they didn't intend to sell it in volume, it wouldn't be the base model.