But that's not their target market, is it? I don't know, you'd have to ask the Exec team. Me, I think that's a great starting target market. It's not enough a

But that's not their target market, is it? I don't know, you'd have to ask the Exec team. Me, I think that's a great starting target market. It's not enough as a final objective, but if they can saturate that market, they're in a good position to expand to the rest.