The Escapist is a much, much smaller brand than The Onion. Looking at google trends, the search traffic for The Onion is about 35x that of The Escapist over the

The Escapist is a much, much smaller brand than The Onion. Looking at google trends, the search traffic for The Onion is about 35x that of The Escapist over the past 12 months. It's also in a much more crowded space than The Onion and a much younger brand. The Onion is a big fish in a small pond whereas the The Escapist is a minnow in a vast sea. I don't think they're comparable.