You want to outsource so you can focus on building your product instead of integrations which are costly to build and maintain. Also it’s not easy to come up wi

You want to outsource so you can focus on building your product instead of integrations which are costly to build and maintain. Also it’s not easy to come up with these universal mappings, why reinvent the wheel? It’s unlikely that your integrations are differentiating but it is likely they enable you to close deals.