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I doubt they'd shut The Onion down. The brand is pretty well known at this point and that has value. If they don't want it, selling it to someone who does is li
by superfrank 3y ago
I doubt they'd shut The Onion down. The brand is pretty well known at this point and that has value. If they don't want it, selling it to someone who does is likely the play.
- foobiekr 3y agoIf you go back a day or two I'd have said the thing for The Escapist not being willing to put themselves in jeopardy but here we are. Companies are stupid sometimes.
- superfrank 3y agoThe Escapist is a much, much smaller brand than The Onion. Looking at google trends, the search traffic for The Onion is about 35x that of The Escapist over the past 12 months. It's also in a much more crowded space than The Onion and a much younger brand. The Onion is a big fish in a small pond whereas the The Escapist is a minnow in a vast sea. I don't think they're comparable.