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Why Aren't More Advertisers Using Widgets?
- teej 18y agoA few reasons: 1) Advertisers don't "get" it. They try to fit the idea of a "widget" into their standard idea of an ad, so that's all it ends up being. To much -brand- and not enough -utility-. 2) They are risky. The people pushing widgets use a bunch of metrics that don't really correspond to anything other than low-quality eyeballs. 3) They are stupid. Talking desktop avatars. Put your face here. Get the weather. Is someone actually going to get long-term value out of them? No. That's certainly not an exhaustive list, but it's what came to mind after working with the advertisers and working for a widget developer for a year.