Trying to cheat the laws of physics so it sucks less than all the other failed attempts at making blimps more than a niche product. Nothing in the announcement

Trying to cheat the laws of physics so it sucks less than all the other failed attempts at making blimps more than a niche product. Nothing in the announcements indicate any degree of success, so I'll suspect it'll be quietly shuffled off to the few markets where blimps are already successful in.