I would focus first on profit or rev share or commission. Alignment on profitability and efficiency leads to wanting to be together more permanently anyways.

I would focus first on profit or rev share or commission. Alignment on profitability and efficiency leads to wanting to be together more permanently anyways. If they can stick around there may be room for a larger conversation for actual retention. Handing out equity for a self-funded startup doesn't mean as much especially if the hires don't execute.