So far all the attention for behavior change has been in the supply side: carbon extraction companies, governments that license the extraction. What about the d

So far all the attention for behavior change has been in the supply side: carbon extraction companies, governments that license the extraction. What about the demand side? How many people are graciously seeking less energy and plastics use in their lives? In the USA, it seems that there is ever more not less reliance on plastics. Who in a less-developed economy wants to stay less developed and avoid enjoying what the rich countries have?