It's in the article > Once regarded as a notoriously hard company to work with, it has clearly learned its lessons. Increasingly, it’s partnering with others t

It's in the article > Once regarded as a notoriously hard company to work with, it has clearly learned its lessons. Increasingly, it’s partnering with others to boost revenue from its vast catalog of intellectual property, from Pokemon Go maker Niantic Inc., to Nintendo-themed areas at Universal Studios theme parks across the world. This isn't entirely true though, many are aware of the terrible animated Zelda show in the 90s, and the Super Mario Super Show and original Super Mario Bros. movie. I think this is probably a similar story to early Ghibli partnerships with western media — their early distributors didn't "get" movies like Princess Mononoke and tried to completely butcher the initial US release. This put Ghibli off of partnerships for a while, but they eventually re-approached and are doing wonderful dubbing work with Disney.