I think 40/year is the ARPU globally - the EU number is 71.52. But it’s a bit worse than that, since users willing to pay for adblocking are disproportionately

I think 40/year is the ARPU globally - the EU number is 71.52. But it’s a bit worse than that, since users willing to pay for adblocking are disproportionately rich users, making them more valuable.