The caveat being… brilliance will cost you. If you incentivize them to care deeply and solve your hard problems, and they have the capacity to do so, they will.

The caveat being… brilliance will cost you. If you incentivize them to care deeply and solve your hard problems, and they have the capacity to do so, they will. But if you don’t, they’re not just going to toil unnecessarily for an incommensurate reward.