Apple's naming of things is just getting worse and worse. What does "Air" mean? Lighter? Sometimes...? Cheaper? Sometimes...? Standard (Mac) or special (iPad)?

Apple's naming of things is just getting worse and worse. What does "Air" mean? Lighter? Sometimes...? Cheaper? Sometimes...? Standard (Mac) or special (iPad)? "Max" and "Ultra", so max isn't the max? I think the serious people at Apple have given up on naming, and whatever happens at normal corporations is happening. Part of it in genuine confusion in the product lines though. They need another Jobsian reset.