If there’s a dedicated decision maker they can fend off “how much more” by sticking to some design aesthetic of “build good thing, be happy with 60% margin.” B

If there’s a dedicated decision maker they can fend off “how much more” by sticking to some design aesthetic of “build good thing, be happy with 60% margin.” But that’s pretty rare and hard to know as there’s also lots of single owner 4hourworkweekers trying to wring extra money out of subscribers and selling $3 shirts for $50 or whatever.